Coat of arms of Bingley

The blazon

ar. two bars sa. on a canton of the second, a cross, formee, ar. charged with an annulet gu. — Crest, on a pellet, a cross formee, ar. charged with an annulet gu. betw. two wings or. Bingley [Flintslure and Middlesex, 1605,] ar. two bars sa. on a cantpn of the second, a pheon of the first. — Crest, a pheon ar. betw. two wings, or, behind the pheon and wings, a pellet.

A blazon is the description of a coat of arms in the technical language of heraldry. The drawing comes from that text, and from nothing else.