Coat of arms of Bowcher

The blazon

or, on a fesse gu. betw. three pellets, a lion, passant, guardant, ar. — Crest, out of a ducal coronet or, a demi pelican, vulning herself, ar.

A blazon is the description of a coat of arms in the technical language of heraldry. The drawing comes from that text, and from nothing else.