Coat of arms of Gowland

The blazon

per pale gu. and az. two bars or, betw. three bezants in chief, and a pheon in base ar. — Crest, a bezant, charged with a mount vert, thereon a stag, trippant, ppr. {Granted to Ralph Gowland, of Durham, 1749.]

A blazon is the description of a coat of arms in the technical language of heraldry. The drawing comes from that text, and from nothing else.